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As editors dream up online strategies, the short-term future of college newspapers remains in print [Video]

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While the current trend among newspapers in this country is to throw brains and money at the online side of the business, student newspapers are just getting strategies in place to put more thought into websites and social media.

At first glance, it appears counterintuitive. Today’s students are technologically savvy, quick adopters of new devices such as smart phones and programs like Facebook and Twitter. Product planners are also fast to note how infatuated twentysomethings are with their phones and tablets. But in Boston at least, student newspapers aren’t planning to abandon the print product anytime soon.

While students are generally connected through social media, it’s going to take more time to get them to go to the Internet before going to the newspaper. So much time, in fact, that editors are in no rush to abandon the print product and view the two technologies as generally separate entities.

“This is as social media savvy of a school as you can find,” said Alexander Kaufman, editor in chief of Emerson College’s Berkeley Beacon. “People at Emerson are eager to tweet about things that irk them or what they’re thinking about.”

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